Junk Mail works hard to ensure the safety of the animals that are listed as for sale on our website. We keep the welfare of these animals in mind, and we aim to allow only quality pet adverts onto our platform. The pets and livestock sections are not intended to facilitate uncontrolled breeding, irresponsible pet trading, the trade of dogs or any other animal for the purposes of dogfighting, guarding, slaughter or stud services.
The aim of our pet advertising policy is safe, responsible pet ownership and pet advertising, and the focus is on the wellbeing of all animals. Click here to view our full pet advertising policy.
Let’s take a look at the recent additions to our pet advertising policy.
All ads for animals that are being sold, whether it is domestic or livestock, must contain the location of the animals. The location information must include the province and the city where the animals are located.
Dogs and cats older than six months
All cats and dogs that are older than 6 months must be sterilised before they can be advertised. The ad text must confirm if the pet has been sterilised, neutered, or spayed. This is part of our initiative to prevent unscrupulous breeders from using our website.
Be smart. Be savvy. Be safe! When to walk away…
Pay attention to the following red flags when buying (or selling) animals online:
- If possible, contact the breeder via phone call. Refrain from communicating exclusively through electronic means such as email, WhatsApp or text message.
- If the price is too good to be true for the breed, it probably is.
- If the seller does not allow you to view the animals in person, it should be cause for concern.
- Buy animals that are in your area and pay attention to the mother's health before making your final decision. It is important to visit the environment the animals are kept in.
- If the location of the advertised animals changes between the initial advert and the conversation, walk away.
- Look for puppies/kittens from trustworthy breeders or preferably rescue centers.
- If you are buying from a breeder, ask if the puppies are KUSA (Kennel Union of Southern Africa) registered and check their registration status on the KUSA website.
- Ask the seller if the puppies/kittens have been seen by a vet and ask for the clinic’s contact information.
- Be wary of puppy mills and stay away from any type of pet advertiser that is connected to a puppy mill. You can spot a puppy mill through the simultaneous availability of several different breeds of puppies/kittens.
- Be aware of generic images. Check the original advert images and the additional images/videos you are sent after the initial conversation, they might be from unrelated sources.
- Reputable breeders will be just as interested in you and the environment you will be taking their animals into. If the seller does not ask YOU any questions, wonder why.
While you keep the welfare of the animal in mind, it is also important to protect yourself against unscrupulous sellers and breeders. Make informed decisions. If you are unsure about an advert, ask our dedicated moderation team email@example.com to help you confirm the validity of the adverts you are interested in.